Heart of Virginia Festival celebrates 42 years in 2020!

The Heart of Virginia Festival will celebrate 42 years of music, food, and art! Join us on Saturday, May 2nd in downtown Farmville!  Don’t forget we will have a pre-festival night of music on Friday, May 1st at Riverside Park located in Farmville, Virginia starting at 5:30 pm. Friday night is held in partnership with the Farmville Jaycees and is sponsored by our local Bojangles. Saturday is made possible by many sponsors! However, our partnership with the Town for Farmville and Centra Southside Community Hospital is greatly appreciated. Check out our website for a vendor list, performance times, and visitor information. Find us on facebook and don’t forget to use the #hov20 when you take pictures. If you have never attended the Heart of Virginia Festival, make this your year!  This family-friendly events has something for everyone and prides itself on the rich celebration of culture and community engagement!

Festival still on!

The Festival will take place tomorrow, Saturday, May 5, 2018 beginning at 9:00 am on Main and High Streets in Farmville, VA.

The evening festivities have been modified. Here is the updated evening schedule:

4:30 – 5:30 pm – DJ Brent King

5:30 – 6:30 pm – Illusive Dream

6:45 – 8:00 pm – Signature Live

Looking forward to seeing everyone tomorrow!

VTC Filming at The Heart of Virginia Festival

Virginia’s Crossroads, a publicly funded tourism marketing consortium, will be in the Town of Farmville the weekend of May 4 – 5. They will be filming many areas of Town, including the Heart of Virginia Festival, for use in commercials about our area. This is a public festival where filming, both stills and video, is being shot for future marketing efforts. Your attendance at the Festival gives approval for your image(s) to be used in such.

The Heart of Virginia Festival celebrates 40 years!

The Heart of Virginia Festival celebrates 40 years!

A new year brings a new milestone to the Heart of Virginia Festival. On May 5, 2018 we celebrate 40 years.

40 years of local crafts.

40 years of local music.

40 years of bringing the community together.

What began as an art show has grown over the years into the all-day event that you attend today. There have been so many memories over the years that have made the festival bigger and bigger every year. The Heart of Virginia Festival has been one of the most important events for the Farmville area, bringing the community together as one for a chance to make new friends and even relive moments of the past. It is hard to find words for what the Festival means for the community at large. But, maybe you can help!

If you have any memories or favorite moments from the Heart of Virginia Festival over the years, please share them with us in the comments below!

Also, if you have any old pictures from the Heart of Virginia Festival and want to share them, please contact us, we would love to feature them on our website and social media!

Welcome to the New Heart of Virginia Festival Website!

Welcome to our new website!


There is still information we are adding to the site, but we are please to announce all applications to the festival are up and running!

If you are interested in becoming a vendor with the Heart of Virginia Festival, please check out our Vendor Guidelines, then click the area in which you would like to apply!

If anyone has any website suggestions, please contact us and we will look into how we can make this site better for you!